An agency certification program for enterprise partners
- Responsibilities: Lead the development and execution of the Agency Partner Program, establishing certification pathways, delivering training and resources, and fostering strategic partnerships with design and development agencies to expand ProtoPie’s market reach and enterprise adoption.
- Target Audience: Design and development agencies—ranging from boutique studios to global firms—that specialize in UX/UI, high-fidelity prototyping, and digital product design across industries like automotive, fintech, and consumer tech.
- Tools Used: Figma, Framer and LearnWorlds LMS.
- Budget: Medium
- Year: 2024
Overview
ProtoPie’s Agency Partner Program was created to certify top-tier UX/UI agencies in high-fidelity prototyping. The program included a formal certification pathway, program policy, and a public-facing webpage. It enabled deeper collaboration with agencies through exclusive training, co-marketing opportunities, and advanced access to learning resources—driving software adoption and strengthening enterprise client support through trusted, skilled partners.
The Strategic Goals
1. Expand Market Reach: Grow ProtoPie’s market share by forming a strong
network of certified design and development agencies, which serve as
trusted partners for enterprise clients.
2. Increase ProtoPie Licenses and Training Engagement: Encourage agency
adoption of ProtoPie licenses through certification and onboarding,
establishing ProtoPie as a go-to prototyping tool.
3. Strengthen Enterprise Customer Support: Enable enterprise customers to
access pre-certified, highly-skilled agencies for their high-fidelity
prototyping needs.
4. Position ProtoPie as an Industry Leader: Ensure ProtoPie certification becomes a valuable credential in the UX/UI and design world, enhancing agency credibility and supporting enterprise projects.
Program Details
Landing Page Designed and Developed for Company Website
Created a dedicated Agency Partner Program landing page to communicate the program’s value, structure, and enrollment process.
- Created integrated form to capture inquiries, applications, and public recognition of certified agencies.
- Designed and developed landing page to align with ProtoPie’s brand and visual identity.
- Created agency directory and filtering feature to showcase agency partners.
Structured Certification Pathway on Client Portal
Developed a formal, tiered certification system hosted on the Client Learning Portal to validate partner expertise.
- Offered Silver, Gold, and Platinum tiers based on proficiency in ProtoPie’s advanced features.
- Included interactive learning modules, project-based assessments, and downloadable credentials.
- Enabled agencies to gain credibility and demonstrate technical excellence to enterprise clients.
Established Agency Community
Built a network of certified partners to foster collaboration, knowledge sharing, and deeper alignment with ProtoPie’s ecosystem.
- Facilitated ongoing communication through webinars, roundtables, and Slack channels.
- Shared early access to product updates and exclusive learning materials.
- Strengthened relationships between ProtoPie, agencies, and mutual enterprise clients through co-marketing and feedback initiatives.